INTRODUCTION OF ADVERTISING
Advertising is an important tool of promotion. Advertisement is a n personal presentation of an idea or a product (whereas personal selling c salesmanship help in personal promotion). Advertising supplements person selling to a great extent. Advertising has acquired great importance in modern India characterised by tough competition in the market and changes in technology, and fashion and taste of customers. In this chapter, i shall study the nature, functions and media of advertisement used by mo business firms.
Advertising is used for communicating business information to t.. present and prospective customers. It usually provides information about bi advertising firm, its product qualities, place of availability of its products, ._. Advertisement is indispensable for both the sellers and the buyers. How’re it is more important for the sellers.. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. -
What is Advertising?
Advertising is the. dissemination of information, concerning an il product or service to induce action in accordance with the intent of advertiser. According to William J. Santon, “Advertising consists of all activities involved in presenting to an audience a non-personal, sponsor-ku tified, paid-for message about a product or organisation.”
Advertising is any paid form of non-personal presentation and pr of ideas,—goods or services of an. identified sponsor. The message which presented or disseminated is known as advertisement’. All activities necessary to prepare the message and get it to the intended people are part of ‘advertisement’.
