Significance of Advertisement Copy
An effective advertisement copy lead to the following benefits.
(i) An advertisement copy helps a businessman in introducing a new
product in the market.
(ii) An attractive advertisement copy builds up the goodwill of the business
(iii) It communicates the message effectively.
(iv) It helps in convincing the consumers about the superiority of the advertised product.
(v) It facilitates competitive advertising in the market where a number f substitutes are available.
