Themes of Advertisements
Different advertisers use different themes of central ideas to influent the instincts of different kinds of people. Some of the important themes are —follows: -
1. Prestige. This theme is-used to popularize luxurious items like ma car, refrigerator and furniture Their possession acts as a symbol of pact’ to their holders.
2. Corn fort. This theme is used to advertise products like fans, ar conditioners and refrigerators, etc, as such products help to make the Ilk comfortable.
3. Health. Health is the central idea used to advertise food patented medicines, etc. For example, “Protect your family this monsoon i internationally acclaimed RESIN technology of Zero-B to eliminate disseat causing Bacteria audit Viruses in your drinking water.” (see Fig. 1).
4. Beauty. This theme is very popular with the manufacturers and dealers of cosmetics, toilet soaps, perfumes aid readymade garments.
5. Safety. The manufacturers of cables and electrical appliances may emphasize safety in their ad campaigns. For example, Sky tone cables highlight safety aspect .TISING
6. Parental affection. This idea is used for advertising products meant children like toys, baby tricycles, baby foods, and baby dresses, e.g. ways treat your children beautifully”. (see Fig. 3)
7. Achievement. Many big companies use this theme to advertise their ducts and also build-up public relations. Number of units sold, foreigner earned, profit earned, etc. are some of examples, e.g., “In the last three years, Corporation Bank has increased its net profits by over 150% led its EPS, doubled its Book Value per share. And doubled its customer’s hence.” (Business Today, July 22, 1997). The achievement theme is also by National Bank
