Objectives of Advertising
The fundamental purpose of advertising is to sell something — a product, a servicer ape idea. In addition to this general objective, advertising is also used by the modern business enterprises for certain specific objectives which
re listed below:
1. To introduce a new product by creating interest for it among the prospective customers.
2. To suppcrt personal selling programme. Advertising may be used to open customers’ doors for salesman done by Eureka Forbes.
3. To reach people inaccessible to salesman.
4. To enter a new market or attract a new group of customers.
5. To fight competition in the market and to increase the sales as seen in the fierce completion between Coke and Pepsi.
6. To enhance the goodwill of the enterprise by promising better quality products and services.
7. To improve dealer relations. Advertising supports the dealers in selling the product. Dealers are attracted towards a product which is advertised effectively.
8. To warn the public against imitation of an enterprise’s products.
